Mercedes-Benz has inaugurated a new dealership in Kanpur, Uttar Pradesh making it the 67th dealership in India. Merc has the highest number of facilities in country than any luxury car manufacturer. Inauguration was done by Boris Fitz, VP Sales and Network Development, Mercedes-Benz India and Neeraj Agarwal, Managing Director, SRM Smart Hoops Pvt. Ltd.
The Smart Hoops showroom is located at The Mall, PPN Market in Kanpur and has been built over a period of 11 months with an investment of Rs. 2.5 crore. The dealership expands over the area of 4,000 sq. ft. and can display five cars at a time. The showroom also houses the café Mercedes and video wall.
Speaking on the occasion, Boris Fitz, VP Sales and Network Development, Mercedes-Benz India said, “Mercedes-Benz India is committed to the Indian market and inauguration of a new dealership in Kanpur underlines this commitment. We are creating benchmark in modern luxury across markets and our first-ever outlet in Kanpur is a reiteration of our pledge of extending the luxury automotive experience to the growing customer base in emerging markets.”
He further added, “Mercedes-Benz’s strategic network expansion caters to customers who aspire to own the Three Pointed Star. 2014, our ‘Year of Excellence’ has been exciting for us, as we continue to fascinate our customers and bring the Mercedes-Benz brand even closer to our discerning customers in newer markets. Our strategy is on track and is paying off well and we are confident of ending the year on a strong note.”
Neeraj Agarwal, Managing Director, Smart Hoops Pvt. Ltd. replied: “With the new outlet in Kanpur we are extremely proud to further expand our association with the prestigious global icon -Mercedes-Benz, which has been redefining luxury motoring across continents. This strategically located showroom will enable us to fulfill the rising demand of luxury cars in the region and be a part of Mercedes-Benz India’s growth story. We are excited about the immense opportunities in Kanpur and confident to provide an unparalleled luxury car ownership experience to our customers.”
Mercedes-Benz has inaugurated five new outlets in 2014 at Bhopal, Bhubaneshwar, Chandigarh, Mohali and Raipur while the Smart Hoops Kanpur is the third outlet of Mercedes-Benz in Uttar Pradesh. The new showroom should provide easy access to the Merc-Benz customers in Kanpur.